On July 4, 2022, the presentation of the flagship Xiaomi 12S series took place, which included three smartphones on the Qualcomm Snapdragon 8+ Gen 1 mobile platform. The top model was a device called the Xiaomi 12S Ultra. Experts from the analytical agency BoM Counterpoint Research decided to investigate the cost of the gadget.
The 8GB/256GB version of the Xiaomi 12S Ultra costs $516, according to estimates. At the same time, this option costs $899 at retail. Thus, the markup is $383. Even taking into account transport, sales and marketing costs, Xiaomi’s profit clearly exceeds the 5% that Lei Jun, the head of the company, has been claiming for several years.
The processor itself from Qualcomm costs $128, the memory $58, the LTPO2 AMOLED display $89, the camera system with Leica optics $79, and the radio module $24.